![]() ![]() Or we can apply it to the customer’s point of view, and think about how putting this quote in context can affect their decision making process for choosing our product or service. We can apply it to ourselves, and think about how it affects us in our product or service offering. ![]() This quote can be seen from at least two directions. He was referring to terrorism, and therefore I’m sure he wasn’t thinking about how applicable such a quote can be to those of us in the client services and products industry. ![]() I’d love to attribute this quote to someone else, but it was a statement made by former US Secretary of Defense, Donald Rumsfeld. There are known unknowns that is to say, there are things that we now know we don’t know.īut there are also unknown unknowns – there are things we do not know we don’t know. There are known knowns there are things we know that we know. ![]()
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